As I read this brief news release I went back and forth between hopeful and doubtful faster than a crowd of Britney fans;
"A Japanese clothing manufacturer, Kochou-fuku, announced in August a line of air-conditioned shirts, with two tiny battery-operated fans inside to evaporate perspiration (for the equivalent of about $95). (One drawback: The shirt billows out, suggesting that the wearer is overweight.) [Reuters, 8-17-07] "
First, I tried to pronounce the name of the company and quickly concluded that no matter what they were selling, I was not buying.
Admiring friend--"Hey, cool shirt. What kind is it?"
Me--"Thanks. Its a....uh....ochoa, funky, tofu....well, its Japanese."
Then, there it was in the first line--AIR CONDITIONED SHIRTS! Man, I have got to have one of those no matter what it is called!
Uh-oh. $95. That exceeds my fashion budget for 3 years.
Finally, while I am attempting to think of things I could do without to come up with $95, they casually mention (in parenthesis, even) that the shirts billow out making you look overweight! Well, that kills it for me. I am not wearing something that will make me look fatter if you PAY ME $95.
But we were so close.